As I'm sure you noticed, Nick and I headed out Southern California a few weeks back to celebrate the launch of the new Mr. Pink with our good friends at Golden Saddle Cyclery and the Radavist. We spent a few days going on group rides, eating pizza, and living the good life in the California sun and 50-70 degree temps.
Folks, we just want to say thank you to everyone who made the launch of the new Mr. Pink so dang awesome. To our dealers who threw parties and rides and to the All-City riders who showed the new bike love, you're the best and the reason why we love our jobs so freaking much.
Stoked to see this video from IKEA of all things, featuring our team rider Kelsey Phillips on the streets of Chicago. Check it out.
Now being the canny bike connoisseur that you are, you probably noticed something a bit different about this one. That's right: the Mr. Pink now utilizes our forthcoming Super Champ SL road hubs! And they're super badass, because they're super light (hence the SL) and have really terrific bearings that will last a real long time.
Friends, there's just something about a flat bar cross bike: a perfect blend of speed, shredability, and style that always sets our hearts at All-City aflame. This spectacular example belongs to our buddy Saku, who is the All-City buyer for our distributor in Japan.
If you've had your eyes glued to our Instagram then you're probably aware that next weekend the new Mr. Pink drops for public view. What you might not know is that unlike other product launches where we're all "here's this shiny new thing, but you''ll have to wait a few months to get it," we're trying out something new where your local All-City dealer will actually have it in stock on their sales floor when it goes public.
