Shopatron is Go!
Folks if you take a second to browse over our clothing (and hub parts) you may notice that you are now confronted with a "Buy" button. Here's the deal with that.
We still do not sell anything direct. While I know that it looks like we are, in fact we are not. Our base belief (that in order for this thing we call the bike industry to survive bike shops must be supported) has not waned. If you click the "buy" button, what happens is that the order is put up for grabs among shops who have signed up for this "Shopatron" thing. The closest shop to your location has dibs on the order and they can elect to pick it up and ship it to you, or not.
The closest shop to you still gets the sale, but you have the conveniece of ordering things online. Neat huh.
If you are one of our shops and you'd like to get involved, it's no problem and free to you. Just get a hold of me and I'll walk you through it.
If you're a consumer and you want softgoods or small parts (things many shops don't stock) you can now get them with a quickness and a minimal amount of hassle.
Now you know.