Leading With Your Values
The other day I was talking about Velocity USA (you know the rim makers) and in speaking of them I made the comment that one of the things I admire about their operation was that they “lead with their values.”
I thought about this for a while, and have decided that it's pretty much the best compliment you can pay an organization…
The Velocity dudes are good people, give a ton back to the community in terms of grassroots sponsorship, and you can always rely on them to do the right thing. By that I mean, if you have an issue with a Velocity product, they'll take care of it. If it's their fault, it's fixed, if it's your fault and you're honest with them, they will find a fair solution. That is why when I buy rims I always go to Velocity first, they're my dudes and I take comfort when handing them my money.
I bring this up on the All-City blog because, we've always tried to do the same: be fair, be stand-up, be kind, and act with integrity. Those are the values we believe in, and I can only hope that when speaking of All-City someone honors us by using similar language someday.
In this facet, the Velocity folks are role models to us, and we thank them for being some of the good guys in this industry.