All-City’s 5th Anniversary
Depending on how you want to count it, the brand is basically five years old at this point, and there have been quite a few changes going on in these parts so I figured now might be a good time to revisit the past, thank the folks who have gotten us here, and look forward to the future.
If I had to describe the brand in one image, this would be the one.
Let me start by saying thank you to all of you who have supported us since day one, and those of you who have only recently found your way into our little corner of the bike world.
We started out in 2008 with a love of track bikes and a mission to provide the community with good quality stuff that they could beat the heck out of at reasonable prices. As that community has grown and changed we've been fortunate enough to grow and change with it. We've always had a love for all kinds of cycling and are now able to make our dream road, cross, and randonneur bikes a reality.
Behind the scenes some things are changing, our team is growing (you'll start to see some new faces around here), I've now got the heavy title of Brand Manager on my back, and as we've grown so too have the opportunities to make ever radder stuff.
You've been with us for the first five years, and I'm calling it right now: these were the lean years, the hard years. The best years of All-City are still yet to come. As we get a little bigger, we can afford to do more projects and continue our evolution towards ever nicer and finer stuff. Just wait till we unveil our current batch of framesets that we've been toiling away on.
We can also afford to support the community in greater ways through rider and event sponsorship, hell we now have an actual honest to goodness travel budget we can use to get out and see shops and ride in your city. We've got dreams, big dreams, regarding materials we want to utilize, bikes we wish existed, clothes we want to design, bags we wish we owned etc... With every bike that we sell, we get closer to being able to realize those dreams, and it seems like right now the brand is on the precipice of actually being able to afford to make many of these things a reality.
And it's not only us, we're so happy and proud to be a part of the younger generation of folks who've come up with the track boom and are now starting to run the bike industry. Think about it, we've got friends who started their own bike companies, homies who run magazines, homies who've realized their dreams of being fulltime framebuilders, friends who run some of the most influential cycling websites on the planet, friends who 've started making things and are now doing full production, buddies who own their own courier companies... When you think of the coolest bike shops in the country, chances are they were started in the last ten years, by some young folks with a dream. Just look at Pearl Velo, Fast Folks, Paradise Garage, Golden Saddle Cyclery etc.
We are infilitrating every sector of the industry and helping to move it towards our generation's values, beliefs, and needs. To put our stamp on what it can mean to live life on and for the bike. We have the opportunity and the responsiblity to do better than what was done before us. Our generation tends to look back toward the 70's as the golden age, the pinnacle and all that. But I say fuck that. The past is the past, and all we have to look forward to is the future. This is our golden age, it's never been a better time to be a cyclist. We're getting more respect, more bike lanes, more trails, more races....
The sky's the limit for where we as a generation of cyclists can go, and on the eve of our 5th anniversary doing this, we are so proud to be a small part of it.
Anyway, just wanted to say thank you for an amazing five years, and for believing in us and the stuff we make. You mean the world to us.