We are beyond excited to bring you this collaboration cap in partnership with the amazing Women’s Bicycle Messenger Association. This is an organization whos mission we fully believe in and that our team riders are leaders within. Using our platform to help further their reach and awareness of their activities is an honor. We hope that you will join us in celebrating the good work that they are doing within the urban cycling community.
WBMA Mission Statement
The WBMA exists to develop and support a network of women/trans/femme folks within local and international bike messenger communities. Our mission is to increase the visibility of women, trans and femme couriers and unify them around the world.
- Equality: Through actively showcasing women/trans/femme identified people employed in the industry and participating in events, we can positively build and support progress in cultural norms. We support a move towards equal hiring processes, equal prizes at events, and the creation of standards for organizing races which include and celebrate non-cis-male participants.
- Empowerment: Through WBMA sponsored prizes, incentives and events, we can encourage more WTF folks to be couriers and to compete in races, both locally and internationally. We will build a space where women who are already active working and racing are able to encourage new messengers to race and to organize.
- Networks: Often times there are only a few women working as messengers within a city, which can sometimes be alienating or discouraging. Finding like-minded folks who have had similar experiences is powerful and really fun. We are building a forum, both online and in-person at events, where these experiences can be discussed and shared.
A chunk of the proceeds from this cap will go to further support their efforts.