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lifestyle

Jeff Frane

Sales and Marketing

Hi, it's me Jeffrey G. Frane

I am an a-hole, skeptic, true believer, wastoid, best friend, nitpicker and derelict.  The only things in life that I really care about are the people whom I love, and the concept that the only way to look back on your life with satisfaction is to make the most out of it every flipping single day. Cliche for sure, but so so true.

It's all about making the effort to live the best life possible, and for me the bicycle is an essential part of that pursuit.  I am a firm believer that every time I swing my leg over, it helps me to be a better human being.

This belief and dedication impacts every aspect of my life from the personal to the professional, and I work my ass off in service of it. 

I am one of the chief organizers in the Minneapolis cycling community, throw the annual (and brand's namesake) All City Championship alleycat, Track or Treat, Bandit Cross series, and numerous other events throughout the year.  In my spare time I run Bike Jerks, my little t-shirt company, blog, and the arm with which I organize events, design and make things.

In short, I am way into it.

My goals with All-City are to make things that people who love bikes want to own, and to help steer the bike industry in ways that positively serve the riders and bike shops.

Space Horse from Blue Lug in Japan

May 22, 2012 | Jeff

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Spotted this gorgeous example of the breed on Facebook last night. It hails from one of the sickest bike shops on the planet, Blug Lug.

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