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Jeff Frane

Brand Manager

I hail from a small logging and mill town in Northern Wisconsin, where I grew up mountain bike racing, and hanging out in the woods. 

After college, no one would hire a guy with degrees in Public Relations and Comparative Studies in Religion, so I ended up wrenching in a MPLS shop after spending a year being a climbing and snowboard bum living out of my van.  After discovering track bikes, single speeds, and the good life, I was lucky enough to work my way into being one of the folks who started All-City. 

My whole deal is the concept that each of us is responsible for our own existence and happiness, and that with a little effort life can be just amazing.  One of the biggest pieces of that equation, for me, is my bicycle.  I am a firm believer that every time I swing a leg over, it helps me to be a better human being and lead a better life.

This belief and dedication impacts every aspect of my day to day from the personal to the professional, and I work my ass off in service to it. 

I am one of the chief organizers in the Minneapolis cycling community, throw the annual (and brand's namesake) All City Championship alleycat, Track or Treat, Bandit Cross series, and numerous other events throughout the year.  In my spare time I run Bike Jerks, my little t-shirt company, blog, and the arm with which I organize events, design and make things.

My goals with All-City are to make things that people who love bikes want to own, and to help steer the industry in ways that positively serve the riders and shops.

L.A. Trip Wrap Up

April 15, 2014 | Jeff

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Here are a few more favorite photos from my last trip to Los Angeles. The first thing I did after hitting town was head to my buddy Omar's barber shop for a much needed hair cut.

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