New Low Cut Wool Socks
The best stuff we make are things that we've been wanting but can't get. The Mr. Pink and Big Block are great examples of that.
Obviously those are big ticket items, but it's not just the big products but also the small that we get stoked on.
When it's hot out, I prefer to wear what are typically called "no-show" socks, this of course is a bit of a misnomer as you can totally see those things, and the ones that are low cut enough that you can't always seem to fall off your ankle. Anyway, the problem with no show socks is that all of the ones out there are synthetic or cotton or if they're wool they're thick and hot.
Now a while back I realized that socks that aren't wool are total bullshit. If you haven't made the switch yet, here are the arguments: wool breathes well, is comfy against the foot, and most importantly it doesn't pick up stink like synthetic or cotton socks do. They're even safe to wear multiple days in a row which makes them perfect for traveling.
I know that a sock isn't super exciting to most, but we're super pumped to have these for on and off the bike wear.
We've got them now, the retail is $16.50
All wool everything.