Stoked to see this video from IKEA of all things, featuring our team rider Kelsey Phillips on the streets of Chicago. Check it out.
Now being the canny bike connoisseur that you are, you probably noticed something a bit different about this one. That's right: the Mr. Pink now utilizes our forthcoming Super Champ SL road hubs! And they're super badass, because they're super light (hence the SL) and have really terrific bearings that will last a real long time.